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The Ultimate Mockup Guide

Shorten your mockup process with these new-age mockup tips. Create free mockups and for anything, you need with Artboard Studio following our mockup guide.

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Product design is a complex process. It requires a lot of planning, analysis and precise execution when it comes to enhancing the user experience. While prioritizing the user experience is a must for the design process, putting the customer first is also an integral part of releasing a product even after the design. That’s where mockups come into play as the accurate representations of soon-to-be-released products. And If you have ever been involved with product development or brand design, you’ve probably heard of the term ‘Mockups’.

A mockup is the digitally-created image of a product that is yet to be released, which tries to represent the appearance and functionality of the product most realistically and accurately possible. Mockups can have many use cases, and they can provide numerous advantages to the brands that prepare one for their products. Especially for clothing brands, mockups let designers see how their designs work when worn by a person. And for customers, mockups give the ability to understand what the product will look like when released accurately. So, we can say that mockups provide numerous benefits for both ends of the production process. Still, it needs to be stated that not every mockup is perfect, and there are a lot of factors that may affect a mockup’s ability to represent the product’s end state and brand’s vision.

There are several ways you can prepare a mockup for your brand’s upcoming product. Suppose you are knowledgeable about image editing software like Photoshop. In that case, it’s probably the best way to go since it gives you complete creative freedom over your mockup, and you can create personalized mockups for your products. If you have no experience with image editing software, on the other hand, online mockup generator tools can help you express your brand’s identity by using templates and easily creating mockups. But as you can imagine, these generator tools and templates can often end up creating repetitive results far from being unique and impressive. The best online mockup generator Artboard Studio lets you create compelling mockups that will influence your customers and give you an excellent overview of how your product design will perform. Thanks to its extensive library of hundreds of free templates, you can always find a template that will fit your brand and let you easily prepare your mockup. In this ultimate guide for mockups, we will examine the definition, importance, and use cases of mockups, as well as how to create one for yourself.


What is a mockup?

When used in design and branding, a mockup refers to the images that virtually represent a product’s end state. To give the viewers an adequate amount of information on the products, mockups include details about the designed product’s functions and the brand’s vision about the product. A mockup can be prepared for various product types ranging from consumer goods like foods and beverages to services like websites and applications.

Besides giving the brands the ability to showcase their products to their customers before their release, mockups also take many different shapes and forms for their separate use cases. Generally, brands can use mockups as product images in their social media accounts, e-commerce websites or applications. That way, they can avoid extra costs such as artist and model costs for a product photoshoot while still presenting their customers with the images of their products’ end states. Also, mockups can be used in printed media such as flyers and magazines as advertorial images.


Why should you create a mockup?

If you’re a designer or a product owner, preparing a mockup may seem like an additional hassle to you, especially after a frustrating yet fruitful design process. You may think that creating one will not affect your sales or customer satisfaction in the end, so get on with your production. If these sound familiar to you, you may be depriving yourself of countless benefits that will both improve your customer’s experience with your product and identify the flaws of your design and act on them before the release day.

If we are to start with the benefits of creating a mockup for your upcoming product, one of the most essential advantages comes across as its ability to give you a third look at the project before release. No matter how detailed and precise the design process has been, it’s nearly impossible to see how the design will perform after it’s produced, and it may get tough to decide if the design is complete the way it is at the moment. On the other hand, creating a mockup lets you see your design as it is completed and released so that you can identify any inconsistencies or flaws that you may have overlooked in the design process. Also, it may take longer than you expect for your design to reach its final state due to some additional revisions during the process; and having a mockup ready helps you get constant visual feedback on your design decisions. By creating a mockup before the release date, you can avoid unnecessary expenses that may come up since the appearance of the end product might not satisfy your expectations every time.

Besides giving you a detailed overview of your product’s appearance during the design phase, mockups also help you express your brand’s purposes and vision to the customer base. Even though countless hours have gone into the detailed design process of your product, it might not be that easy to express your vision to your customers directly. So, using just the designs is not the right way to impress customers since you would only know what one should expect from the end product. Instead, you can create mockups for your products and show your customers how you think your products will look in the real world. This will help you correctly transfer your vision directly to the customers and drive sales by attracting new customers.


How can you create a mockup?

As we stated at the beginning of the article, if you’re not experienced in image editing software, using an online mockup generator tool is probably the best way to go if you’re not willing to outsource it and get help from a freelancer. So we present you Artboard Studio, the best online mockup generator. With Artboard Studio’s advanced image editing capabilities and countless free mockup templates, you can create exactly what you need for your product. Be it a clothing brand, a new beverage, or an application, Artboard offers templates for numerous different product types. The best part is, it’s more than just a mockup tool and you won’t need to download any additional software to begin working on your project. You can now sign up for free and start creating a mockup using just your internet browser. Create your Artboard account, and start realizing your visions now!

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